That said - they do seem to be reasonable for what we're looking for (and they're not THAT ugly, lol!).
Let's face it. It's a metal box that you light a fire inside. You can buy one for £200, or £2000. The basic principle is the same. Have a look at this photo of the Prity:
You've got exposed welds for the hinges (a bit ugly, but I drive a Landy, and that has exposed welds everywhere!). Also the door doesn't really 'fit' the opening - it's just an oversized flat plate that sits across it. The same is true for the ash drawer. So the whole thing is really easy to make out of sheet metal, which is why they can sell them so cheaply. That doesn't make them bad though, and they definitely work (simple is good!). Even though my friend's stove does leak more air than our more expensive model, he can still keep a fire in overnight without problems.
One more concern is I we have 2 small children (3 & 5) but again I suppose it's up to us to make sure adequate safety precautions are taken.
In that case, have a really good think about how you're going to install it and guard it - i.e. now, rather than as an afterthought. When we moved into our place, there was a really nice toddler guard around the fire made out of stair banister rods. It didn't look out of place at all.
You're right about the showrooms too. We were quoted between £8K and £12K by various local suppliers for a stove which we bought ex display for £1400 and installed ourselves over three days for about £800 IIRC, using information from
The Stove Fitters Manual website (this required lots of plumbing and a massive heat-leak radiator, which wouldn't have been needed except for the back-boiler). Just be careful of the rules and regs, since in England at least I believe it is now mandatory to have your stove installed by a HETAS registered professional.
Have you seen this thread from when I was asking the same questions myself at the time? I've just re-read it, and there's lots of useful information on there
.